Facebook Re-embarks on Promoting its Social Gaming with Stars

Facebook is trying a lot of different methods to try to get more users to play social games. Facebook reintroduced their previously used star ratings for games, and added homepage requests at the beginning of April.

These features are similar to ones that were used previously on Facebook but were removed in the past two years. Reusing the old star rating came as a bit of surprise, because it was eliminated less than a year ago. The thought behind removing them was that people rather get recommendations for games from their friends rather than a generic rating that could be manipulated by anyone.

Facebook has revamped the star rating by asking users randomly when using the app to rate instead of the method that allowed users to access the review session at anytime. Besides asking users randomly while they’re using the game, they ask users when they remove an app to rate it. Some fear that this will actually go against the developers, but others think this will just challenge developers to make more useful and interesting games. Someone usually doesn’t remove an app unless they don’t like it or find it to lost its usefulness.

The star rating shows within the game discovery modules on the ride-hand side of the page. The rating appears when someone hovers their mouse over the name of the App on their Newfeed. The rate will come up in the window that comes up after hovering your mouse over the game. Some users who use social games a lot will also have outstanding app requests on the right side of their home page along with other game-specific requests. These features used to exist two years ago as well, but were removed by Facebook.

The purpose of the game ratings is to give people an idea of what others think of the games, and decide if they want to spend their valuable time on the APP. The new feature also wants to encourage users to return to games that they have played before, but might have abandoned along the way.
Even if the stars are not useful in letting someone know how the App/game actually ranks, it may draw the eye of some users. Ratings may also be manipulated behind the scenes in Facebook’s algorithms, but so may a lot different data.

Why Would Facebook Do this?

The ultimate goal of Facebook is to make money, and when people play social games there is the opportunity to Facebook to make money through their credit system. Facebook credits are currency used on Facebook to buy certain aspects of games. This means people are actually spending money to play these games, so Facebook wants to get as many users as possible playing them.
Article by Divante, social gaming blog.

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