The company states that it has certainly reached 9.7 million daily active users (DAU) for its multiplayer social games in current times, hence beating other giants like Electronic Arts (9.1 million DAUs) as well as Wooga (8.6 thousand DAUs).
The provider's chief tactic officer Rina Onur points out that the business has actually been able to do this in just a year-and-a-half based on its laser light focus on facility social titles based upon popular card as well as board games that are native to the area as well as are modified to Turkish and also Arabic (nearby) markets, in their native tongue.
Peak Games Strategy
Once again, these moves were made as part of the provider's energy to expand into markets underserved by gaming providers with localized, culturally-specific headlines. Why? Well, for beginners Onur states, young people in these regions are coming internet en masse and also they appreciate online games. There's even the fact that Turkey as well as MENA have increasingly linked populations, and Turkey, for instance, has the 7th biggest Facebook markets, with over 30 thousand + applying the sociable network.
Which Social Games Companies are Larger Than Peak Games?
Strikingly, Peak Games has certainly gotten to nearly 10 million DAU in merely 270 days after introducing its social online games business.
Based on AppData, its online games literally simply have an estimated 5.9M DAU, however Peak Games states that this is due to the fact that its released titles-- which have 3.7 million DAUs.
Peak Games has definitely likewise declared that its results has actually resulted in more financial assistance from Ali Kutay, previously the Chief Exec Officer of Web Logic and also Golden Gate—these 2 were multi billion dollar gaming companies as well as both were obtained by Oracle throughout the man's tenure. Kutay has actually also enrolled Peak Games' board of consultants.
The new venture earlier on brought up approximately $18M from Hummingbird Ventures and Earlybird Venture Capital. Peak Games also asserts that its profits in the very first fourth of this year has enhanced tenfold contrasted to Q1 2011, yet did not give total numbers to back those claims up, so it would definitely be silly to pay excessive attention to this.
To advance its expansion, the provider has definitely employed Robert Unsworth as its new Director of Business Development. Unsworth in the past represented VP of Global Sales and Business Advancement at Peak Games rival Digital Chocolate. The company currently shows off over 170 staff members all over the world.